"Modern buyers don’t just want promises; they want proof, or at least, a fact-based expectation of value. Salespeople who build strong sales product knowledge, who deeply understand how their product works, which problems it solves, and how it delivers value consistently convert more, expand deals, and sell at better margins. "

Getting right has more impact than you might think. By: David Groves In the boardroom, forecasts aren’t just about numbers. They’re the...

If you don't believe in your product, not only will it undermine your current success, it can follow you into the future as well. In...